Yerevan, Armenia – May 2026 – The Kanggiten team attended MAC Affiliate Conference Yerevan 2026. The event, one of Eastern Europe’s largest affiliate and iGaming gatherings, ran May 25–27 at Meridian Expo. 

What Kanggiten Brought to MAC Yerevan

The team spent most of the event talking through platform configuration and the conversion data behind it. Five areas came up consistently:

• Conversion architecture. Registration-to-deposit rates reaching up to 70%, retention up to 39%, depending on GEO and traffic source. Driven by A/B testing across funnel stages, segment-based personalization, and configurable registration flows.
• Configurable gamification. Tournaments, loot boxes, wheels of fortune, achievements, and lotteries managed from the back office without dev involvement. Custom mechanics get engineering support when needed.
• Performance analytics. Player activity, campaign results, conversions, and financial metrics. Breakdowns by mechanic, segment, or traffic source.
• Payments and GEO coverage. Live operations across Europe, LatAm, CIS, Africa, and Asia. Localized payment methods, deposit UX tuning, and fallback flows for declined transactions.
• Launch speed. White-label projects live in 2–4 weeks. New brands on an existing setup can follow significantly faster, depending on readiness of concept and creatives.

“A common problem in the industry is that players drop off before they even reach the cashier. Registration takes too long, onboarding is rigid, the page loads things it doesn’t need yet. We designed the PAM to give operators flexibility across that entire flow – per GEO, per traffic source, per campaign. Configuration, not development,” said Ivan Korkin, Head of Account Management at Kanggiten.

On the traffic side, Kanggiten’s affiliate platform provides tools to manage partner programs. Commission models include Revenue Share, CPA, CPL, CPFD, Hybrid, and custom structures. The platform also handles traffic routing by GEO, device, and OS, split-testing, and real-time fraud detection. Tracking operates at sub-50ms response times with 97–99% attribution accuracy.

About Kanggiten

Kanggiten is a premium iGaming technology ecosystem built to launch fast, scale without friction, and keep full control. The platform is born from 10+ years of B2C expertise. It covers Casino & Sportsbook engines, Game Aggregation, Payments, Analytics, Affiliate Management (FireAff), Marketing Automation & CRM (InTarget), and a catalog of modular tools inside one integrated ecosystem. 50+ active brands. 3M+ players. 99.9% uptime.

Learn more at kanggiten.com

About MAC Affiliate Conference

MAC Affiliate Conference is one of the largest iGaming and affiliate marketing events in Eastern Europe, with nearly a decade of history. MAC Yerevan 2026 expanded to a three-day format for the first time, running May 25–27 at Meridian Expo – with 5,000+ participants, 400+ booths, and 200+ speakers. The event has grown from around 2,000 attendees in 2024 to one of the region’s flagship gatherings for affiliate marketing, iGaming, adtech, crypto, and fintech professionals.

For details: yerevan.affiliateconf.com