Sportsbook

In June and July 2026, Kalshi recorded over $58 billion in sports trading, and Polymarket came close to $22 billion. The World Cup ran across both months. During the tournament, prediction platforms took an estimated 27% of all legal US sports betting volume. By early August, combined weekly volume on Kalshi and Polymarket dropped below $10 billion for […]

You already have the traffic, or the capital to put behind a brand. What’s still open is the platform it all runs on. That choice sets your launch speed and your ceiling on conversion. It also decides which markets you can legally reach. None of that shows in a demo. Every platform looks capable until […]

You’ve done the research. You know the market is growing. So why do most sportsbook launches still take twice as long as planned and cost more than the original budget? Statista sports betting market data puts 2026 revenue at US$88.11bn. By 2030, the industry could nearly double to $187.39bn. The money is there. Getting live […]

From our experience, the hardest part is usually not the exact launch but everything decided before it. Most operators learn this the expensive way. A brand goes live on a rigid platform. Conversion stalls. The roadmap waits on a provider who takes months to fix a single bug. By then the market has moved on. […]