Lisbon, October 2026 – Kanggiten spent September 29 to October 1 at SBC Summit 2026, meeting operators and partners. Head of Account Management Ivan Korkin spoke on the iGaming Product & Design track, and the week closed with gold in Innovation in Mobile at the SBC Awards. Thanks go to SBC and its organizing team.
Three days in Lisbon
SBC Summit returned to Lisbon for its third year, running across the Feira Internacional de Lisboa and the MEO Arena. Lisbon Mayor Carlos Moedas opened the event on September 29. Day one also brought the Leadership in Sports Business keynote on the Super Stage.
The conference program listed 600+ speakers across six stages. Attendees came from 178 countries. On the final day, SBC signed an agreement to keep the summit in Lisbon through 2030.
Ivan Korkin on the Product & Design track
On September 30, Ivan Korkin joined the panel “The Art & Science of Game Design: UX, Data & Player Psychology” on the Tech & Innovation Stage. He shared the stage with Tim Poole, Editor of Global Gaming Insider, and Marko Žulj, CEO and Co-Founder of Koom Games.
The session was part of SBC’s iGaming Product & Design track, which followed the player journey from registration to long-term retention. The panel looked at how AI can read player signals to personalize the experience, and how far personalization can go before it turns into manipulation.
The topic maps directly to how Kanggiten’s platform works. Offers are tailored by player segment, and key funnel stages stay under continuous A/B testing.
Ivan Korkin said: “A large share of our new players do not play anything in their first minute. They scan the lobby and check which deposit methods are there. In a lot of markets, they look for the license and the provider badges. That first session is an evaluation. The first design problem a player hands us is credibility, and no game mechanic is involved in solving it.”
Gold on the final night
On October 1, the team collected gold in Innovation in Mobile at the 13th SBC Awards, held at the MEO Arena. The award recognizes the company’s mobile product, the player-facing layer of a platform that powers 50+ active brands and 3M+ players.
Nikita Fomenko, CMO of Kanggiten, said: “Thank you to SBC and the whole organizing team. Three days at this scale ran without friction, and that takes serious work. We also thank every operator and partner who made time for us.”
Next stop in Warsaw
The team’s next event is HIPTHER Warsaw Summit 2026 on October 27–28 at the InterContinental Warsaw, where the company is the Badges & Bracelets Sponsor. Operators who missed the team in Lisbon can meet us there.
About Kanggiten
Kanggiten is a premium iGaming technology ecosystem for online casino and sports betting operators, built on 10+ years of B2C operations. The modular platform pairs casino and sportsbook engines with game aggregation and payments, and the sportsbook is powered by DATA.BET. Analytics is built in. Affiliate management runs on FireAff, and CRM and marketing automation on InTarget. Each module also works standalone. Kanggiten powers 50+ active brands across Europe, LatAm, CIS, Africa and Asia.
About SBC Summit
SBC Summit is the flagship global event of SBC, the events and media group behind SBC News and the SBC Awards. The summit moved to Lisbon from Barcelona in 2024.
